How much does a custom website redesign cost?

Investment starts at $2,000 for a single-property site and scales based on your needs—complexity of integrations, number of pages, and custom features. I provide a transparent, itemized quote before any work begins, so there are no surprises. What's included: Full design, development, mobile optimization, SEO foundation, hosting setup, and initial training. We'll discuss your budget upfront and build a plan that works for you. No hidden fees. No surprise invoices. You know the total cost before we start.

Why should I invest in a custom site instead of using a template?

Templates make you look like every other property in your price range. A custom site starts with strategy—understanding your unique value proposition, your ideal guest, and what sets you apart. That strategy shapes the design and functionality. Your site becomes a competitive advantage, not a checkbox. You'll also get custom features (interactive maps, personalized itineraries, dynamic content) that templates can't match.

Do you charge for revisions, or are changes included?

Revisions during the initial design and development phase are included—that's part of getting it right. This typically covers 2-3 rounds of feedback and refinements based on your input. After launch, we move to a different model: small updates (text changes, image swaps, minor tweaks) are free for 30 days. Ongoing support and larger changes are handled through a simple monthly retainer ($300-600 depending on scope), or as one-off projects if you prefer total flexibility. Why this works: You're never surprised by a surprise bill. You know exactly what you're paying and when. Many clients stay on the retainer long-term because it's cheaper than hiring a full-time developer, and you get priority support. Transparent pricing. No nickel-and-diming. Ever.

How long does a typical project take from start to launch?

Most custom website projects take 6-12 weeks from kickoff to going live. Here's the real timeline: Weeks 1-2: Discovery, strategy, and planning Weeks 3-5: Design comps and your feedback/approval Weeks 6-10: Development, integration, and testing Weeks 11-12: Final revisions, SEO setup, and launch If you need something faster, I offer expedited projects (4-6 weeks) at a premium. If you want a slower, more hands-on process, we can stretch it too. Important: This is total time, including your review time. I move fast - you won't be waiting months wondering what's happening. Predictable timeline. Frequent updates. No radio silence.

What's your process? How involved do we need to be?

You're involved exactly as much as you want to be—I adapt to your style. Here's what I need from you: Initial brief on your business, goals, and audience (1 call) 2-3 rounds of feedback on design and copy (async, on your schedule) Any custom content (photos, copy, messaging you want highlighted) One technical call to set up integrations if needed What I handle: Everything else. Strategy, design, development, copywriting (I write copy that converts, not just filler), mobile optimization, SEO, testing, and launch coordination. You don't need to learn how websites work. You don't need to manage developers or worry about technical details. I keep you informed with weekly updates and screenshots, but the heavy lifting is mine. You stay in the loop. You're never kept in the dark or overwhelmed with technical jargon.

Can you integrate our booking system, PMS, or other tools?

Yes. I've integrated: Booking systems: Airbnb, Booking.com, direct reservation systems PMS platforms: Hostaway, Guesty, property management software Tools: Calendars, payment processors, email marketing, CRM systems If you're using a system I haven't worked with, I'll research it and make it work. Integration is usually straightforward—most platforms have APIs designed for exactly this. Important: Integration complexity varies. A simple booking widget might take a day. A full PMS sync might take longer. This is mapped out in your project timeline upfront, so no surprises. Your tools work together seamlessly. No manual data entry. No broken connections.

Will we be able to update the site ourselves, or do we need you for everything?

You'll be completely independent if you want to be. I build sites mainly using Duda where you can easily update: Text and copy Images and media Basic page structure Blog posts I provide training and clear documentation so you feel confident making changes. I also set it up so common updates are genuinely easy—no coding knowledge needed. Some clients prefer full autonomy and never contact me again (happy to help that way). Others prefer to outsource ongoing updates to me (I'm here for that too). Your choice. You own your site. You're never dependent on me for basic updates if you don't want to be.

What happens after the site launches? Are you still available?

Absolutely. You own the site completely once it launches, but I'm here if you need me. Many clients work with me on an hourly basis for ongoing tweaks or feature additions. Others set up a monthly retainer for regular support. Some are independent for months and only reach out when they want something new. The relationship is flexible.

What if something breaks or we need emergency support?

Technical issues are rare with Duda—it's a stable, enterprise-grade platform. If something unexpected happens, you have my direct contact. If you're on a retainer, emergency support is included. If you're working hourly, I can fit you in quickly. I also build sites with clear troubleshooting steps so your team can handle minor issues without me.

Why should I work with you instead of an agency or freelance designer?

With an agency, you work with account managers and potentially multiple people. You're one of many clients. With me, you get direct access throughout—I'm the person leading strategy, designing, and building. I specialize in luxury hospitality, so I understand your market. I also prioritize independence—I don't lock you into ongoing contracts or make you dependent on me for updates. You get a finished product you can manage and grow with, plus ongoing access if you want it.

Hospitality Web Designer

Are we a good fit ?

Let's make sure this is right for you

5-star property, 2015 website

You know the gap needs closing. Quality on one side shouldn't contradict the other.

Developer dependent

Every update requires hiring someone. You're paying for changes you should own.

Losing to OTAs

Your site doesn't inspire the confidence guests need to book directly with you.

Stuck between options

Agencies are expensive and slow. Templates look generic. Neither actually fits.

Your property is premium. Your website doesn't reflect it.

You've invested in stunning architecture, impeccable service, and unique experiences. But your website looks like it was built in 2015. Your best features—the spa, the dining venues, the views—are buried in bullet lists instead of having their own story. Guests feel the gap.

You can't update anything without a developer.

Every seasonal menu update, new pricing, staff change, or event requires calling someone. You're paying for changes that should be simple. Your team is afraid to touch the site. Updates take weeks. You're locked in. WordPress dependency means you're dependent forever, or you rebuild from scratch.

You're losing direct bookings to OTAs.

Guests can't see the full experience before they book. Your booking flow sends them off-site immediately. Pricing isn't clear. There's no room storytelling, no local discovery, no confidence-building. So they book through Booking.com instead. You lose margin. You lose control of the relationship. Your site doesn't inspire confidence—it looks like it doesn't care.

Agencies and templates both fail you.

Agencies are expensive, slow, full of account managers, and create lock-in. Templates look generic and don't scale with your complexity. You're stuck between solutions that don't actually fit your business. You need something custom-built for your specific challenges, but you also need to own it and manage it independently. That combination doesn't exist—until now.

Your property is premium. Your website doesn't reflect it.

Stunning architecture, impeccable service—and a site that looks like 2015. I build a site that tells your property's story the way guests actually experience it.

You can't update anything without a developer.

Every menu change or new event means calling someone and waiting weeks. I build on Duda and train your team, so you update everything yourself—no developer, no waiting.

You're losing direct bookings to OTAs.

Guests can't feel the experience before they book, so they book through Booking.com. I design a booking flow that builds confidence on your own site, so you keep the margin and the relationship.

Agencies and templates both fail you.

Agencies are slow and lock you in; templates stay generic. I build custom features that solve your specific problems—and hand you full ownership.

https://irt-cdn.multiscreensite.com/b5389462943f411fbc3363b1eb136922/icon/Flower_8246504.svg https://irt-cdn.multiscreensite.com/b5389462943f411fbc3363b1eb136922/icon/Flower_8246504.svg https://irt-cdn.multiscreensite.com/b5389462943f411fbc3363b1eb136922/icon/Flower_8246504.svg https://irt-cdn.multiscreensite.com/b5389462943f411fbc3363b1eb136922/icon/Flower_8246504.svg https://irt-cdn.multiscreensite.com/b5389462943f411fbc3363b1eb136922/icon/Flower_8246504.svg

Outstanding garden transformation! The team turned our overgrown yard into a stunning oasis.

How much does a custom website redesign cost?
Investment starts at $2,000 for a single-property site and scales based on your needs—complexity of integrations, number of pages, and custom features. I provide a transparent, itemized quote before any work begins, so there are no surprises.

What's included:
Full design, development, mobile optimization, SEO foundation, hosting setup, and initial training. We'll discuss your budget upfront and build a plan that works for you.

No hidden fees. No surprise invoices. You know the total cost before we start.
Why should I invest in a custom site instead of using a template?
Templates make you look like every other property in your price range. A custom site starts with strategy—understanding your unique value proposition, your ideal guest, and what sets you apart. That strategy shapes the design and functionality. Your site becomes a competitive advantage, not a checkbox. You'll also get custom features (interactive maps, personalized itineraries, dynamic content) that templates can't match.
Do you charge for revisions, or are changes included?
Revisions during the initial design and development phase are included—that's part of getting it right. This typically covers 2-3 rounds of feedback and refinements based on your input.

After launch, we move to a different model: small updates (text changes, image swaps, minor tweaks) are free for 30 days. Ongoing support and larger changes are handled through a simple monthly retainer ($300-600 depending on scope), or as one-off projects if you prefer total flexibility.

Why this works: You're never surprised by a surprise bill. You know exactly what you're paying and when. Many clients stay on the retainer long-term because it's cheaper than hiring a full-time developer, and you get priority support.

Transparent pricing. No nickel-and-diming. Ever.
How long does a typical project take from start to launch?
Most custom website projects take 6-12 weeks from kickoff to going live. Here's the real timeline:

Weeks 1-2: Discovery, strategy, and planning
Weeks 3-5: Design comps and your feedback/approval
Weeks 6-10: Development, integration, and testing
Weeks 11-12: Final revisions, SEO setup, and launch

If you need something faster, I offer expedited projects (4-6 weeks) at a premium. If you want a slower, more hands-on process, we can stretch it too.
Important: This is total time, including your review time. I move fast - you won't be waiting months wondering what's happening.

Predictable timeline. Frequent updates. No radio silence.
What's your process? How involved do we need to be?
You're involved exactly as much as you want to be—I adapt to your style.
Here's what I need from you:

Initial brief on your business, goals, and audience (1 call)

2-3 rounds of feedback on design and copy (async, on your schedule)

Any custom content (photos, copy, messaging you want highlighted)

One technical call to set up integrations if needed

What I handle: Everything else. Strategy, design, development, copywriting (I write copy that converts, not just filler), mobile optimization, SEO, testing, and launch coordination.

You don't need to learn how websites work. You don't need to manage developers or worry about technical details. I keep you informed with weekly updates and screenshots, but the heavy lifting is mine.

You stay in the loop. You're never kept in the dark or overwhelmed with technical jargon.
Can you integrate our booking system, PMS, or other tools?
Yes. I've integrated:

Booking systems: Airbnb, Booking.com, direct reservation systems
PMS platforms: Hostaway, Guesty, property management software
Tools: Calendars, payment processors, email marketing, CRM systems

If you're using a system I haven't worked with, I'll research it and make it work. Integration is usually straightforward—most platforms have APIs designed for exactly this.

Important: Integration complexity varies. A simple booking widget might take a day. A full PMS sync might take longer. This is mapped out in your project timeline upfront, so no surprises.

Your tools work together seamlessly. No manual data entry. No broken connections.
Will we be able to update the site ourselves, or do we need you for everything?
You'll be completely independent if you want to be. I build sites mainly using Duda where you can easily update:

Text and copy
Images and media
Basic page structure
Blog posts

I provide training and clear documentation so you feel confident making changes. I also set it up so common updates are genuinely easy—no coding knowledge needed.

Some clients prefer full autonomy and never contact me again (happy to help that way). Others prefer to outsource ongoing updates to me (I'm here for that too). Your choice.

You own your site. You're never dependent on me for basic updates if you don't want to be.
What happens after the site launches? Are you still available?
Absolutely. You own the site completely once it launches, but I'm here if you need me. Many clients work with me on an hourly basis for ongoing tweaks or feature additions. Others set up a monthly retainer for regular support. Some are independent for months and only reach out when they want something new. The relationship is flexible.
What if something breaks or we need emergency support?
Technical issues are rare with Duda—it's a stable, enterprise-grade platform. If something unexpected happens, you have my direct contact. If you're on a retainer, emergency support is included. If you're working hourly, I can fit you in quickly. I also build sites with clear troubleshooting steps so your team can handle minor issues without me.
Why should I work with you instead of an agency or freelance designer?
With an agency, you work with account managers and potentially multiple people. You're one of many clients. With me, you get direct access throughout—I'm the person leading strategy, designing, and building. I specialize in luxury hospitality, so I understand your market. I also prioritize independence—I don't lock you into ongoing contracts or make you dependent on me for updates. You get a finished product you can manage and grow with, plus ongoing access if you want it.

I spent four years inside a web agency, watching clients get handed off to junior designers, sites that missed the brief, and invoices with no relationship to the value delivered. So I went freelance to build something different: the person you talk to is the person building your site, pricing is honest, and you own what I build - completely.

You get a fully trained team, thorough documentation, and direct access to me - hourly support or a monthly retainer, your call. No account managers, no fluff.

Based in Minneapolis, working with clients locally and internationally.