Most campground websites were built the same way: a family member or a cheap freelancer put something together a few years ago, it was good enough at the time, and now it's quietly costing bookings.
Direct bookings are the holy grail for independent hospitality properties. When a guest books directly with you instead of through Booking.com, Expedia, or another OTA, you keep the commission (typically 15–25%), you own the guest relationship, and you control the experience from the very first touchpoint.
If you're a hotel, resort, spa, or campground owner researching website platforms, you've probably landed on this question: " Should we use WordPress or something else? "
You've invested years—and probably millions—into creating a property that delivers a five-star experience. The architecture is stunning. The service is impeccable. The rooms are beautiful.