Hotel Keflavik

A luxury hotel transformed from broken and generic to a cohesive, premium hospitality destination.

Hotel Keflavik's WordPress site kept crashing. Every time the team wanted to update room prices, restaurant menus, or spa services, they had to call a developer and pay $200+. Updates were expensive, frustrating, and they were losing time. The site felt outdated and generic. They needed something that worked—and that they could manage themselves. Hótel Keflavík is a 40-year family-run luxury hotel with five distinct venues (accommodation, spa, restaurant, cocktail lounge, café) and event spaces. But their WordPress site was severely broken—hacked, unmanageable by the team, and completely failed to convey luxury. It felt generic and outdated. The hotel's actual brand—sophisticated spa, fine dining, premium suites, heritage—was invisible online. They needed a website that reflected what guests actually experience.

The Result

I redesigned and rebuilt the site in Duda with a much more polished visual system, clearer information architecture, and custom content tools that gave the team direct control over major areas of the site. I rebuilt Hótel Keflavík from WordPress to Duda as a cohesive luxury brand. The new site positions the hotel not as a generic airport hotel, but as a premium hospitality destination where every venue (spa, restaurant, lounge, café, events) is equally prestigious.